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Bad Tweeting, Bad Manners or Bad Magazine?

Rotor & Wing Logoor all of the above? Until yesterday I followed @rotorandwing on Twitter, this being the account which represents one of the rotary aviation industries oldest magazines – Rotor & Wing.

The reason I unfollowed them was because they kept flooding my twitter timeline.  By that I mean that they would post lots of tweets all close together – yesterday it was 19 tweets in minutes.  Obviously all contain links to their articles (which is what I want), but to post 19 tweets consecutively is, to my mind, just bad form.  They will now go quiet for a long time – the previous “batch” of tweets was 4 days ago.   Why not spread them out over a few days?

So, to my mind that is the Bad Tweeting covered.

I tweeted them a couple of times and pointed out how annoying it was, and that consequently I doubted that many people would read all the tweets and/or any of the related articles.  Totally ignored, not even acknowledged.  R&W use TwitterFeed to post their articles onto the twitter account, and I suspect this is probably linked to the content management system they use for their website… maybe the flooding just needs a setting tweaking, they could’ve explained.  Not interested – it’s a 1 way Twitter account, the worst kind.

Twitter is social network, it’s for being social on – you know, actually interacting with people.  In this case those people are your readers, subscribers and members of the (surprisingly small) industry you’re representing.  R&W could actually use it as a source of information, instead of ignoring people.  Still, ignorance is bliss.

Thats the Bad Manners covered.

And seeing as I am rounding on Rotor & Wing today I’d also say that I personally find their design a little “80’s”, and although the standard of the journalism is high, and the information accurate it’s almost painful to read.  The website design is just as bad, and is full of adverts.  Beauty of design is in the eye of the beholder though, so you may like it; this is my subjective opinion.

Worse though is that the tweets and news aren’t even timely.  This tweet from yesterday links to a story dated 1st September about the retirement of Robinson Helicopter founder Frank Robinson.  This is old news – Vertical Magazine had the same news 17 days ago , and the actual press release was 19 days ago.

So that covers the bad magazine bit too.

I thought that it was just me, I get niggled easily by little things; I like attention to detail and timely information.  Turns out I am not the only one who has stopped following them – several people have agreed with me since.   Please Rotor & Wing, bring yourselves into the modern era and play nicely? Else I can’t see you surviving!

One thought to “Bad Tweeting, Bad Manners or Bad Magazine?”

  1. @RotorAndWing’s inability to use Twitter properly comes as no surprise to me. Although there was a time about two years ago — When Ernie Stephens took over briefly — that the magazine seemed to be finally moving into the 1990s (20 years after the rest of publishing), it’s since slipped back into its place as a substandard helicopter news rag, containing mostly press releases and articles written to promote one thing or another. As far as I’m concerned, there’s nothing of real interest in the magazine. I keep my subscription solely so I can pass back issues along to a kid I know who likes helicopters.

    Obviously, @RotorAndWing is automating its tweets. That’s okay, but the trigger seems to be the posting of new “content” on its Web site. Apparently it does that in huge batches. So not only is Twitter getting hit with batches of tweets, but so is its site.

    This is idiotic. Even my blog offers the ability to schedule posts for some time in the future. I use this feature often to help insure that new content appears regularly — not in big batches when I have time to write it. The tweets follow the posts. There’s no reason — except for stupidity — for @RotorAndWing not to do the same. It would certainly make them and their site look like it’s tended to more frequently than it is.

    But let’s face it: is there anything in their tweets that really interests you? In most cases, I’d say no.

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